Daily Silver Shampoo revitalizes and brightens the look of gray hair. The new and improved formula removes brassy tones while lightly moisturizing and conditioning hair, without weigh-down. Improved formula with reduced pigment load allows for daily use without tinting hair.Removes brassy tones on hair.Helps to protect from UV discoloration.Improved formula with reduced pigment load allows for daily use without tinting or staining the hair and scalp.Formulated with 95% naturally derived ingredients.Vegan and formulated without silicones or parabens.